We have about 600,000 companies working in the wedding sector. We therefore live in an immense ocean of proposals and offers.
But what makes the difference?
- It is not just a question of product variety or number of services.
- The numerous wedding professionals are divided into two categories: the ” wedding factories ” and the ” small artisans “.
- In my opinion, when you find yourself at the point of having to choose who to rely on for each service, you will need to remember these two distinctions to be sure you have found what you are really looking for.
Wedding factories
The wedding factories are precisely those with companies / suppliers who boast of doing xxx events a year, which work “in series”, on assembly lines, which therefore focus only on quantity.
They do not give too much space to true customization, because they do not have enough time to keep up with the individual hundreds of the most varied requests and also because, perhaps, they have studied an already pre-formed “package”, which gives you an economic advantage and to them the convenience of standardizing the service.
Result?
Economy weddings, concise organization and without too much effort, and from the photos of their events you can see with the naked eye that, more or less, they are all made in an (almost) similar way.
The craftsman of weddings
The craftsman, on the other hand, is the exact opposite. He does not agree to attend more than one wedding per day (indeed, sometimes not even 2 per weekend), to guarantee his personal presence, his maximum concentration and to devote the same care and excellent performance to all his clients..
The craftsman has chosen to make what the customer asks for, in the way he asks for it.
He therefore chose not to sell his service within one or more standard packages, because he wants to adopt a method of personalization and exclusivity ; in other words, he wants the customer to be able to choose everything down to the smallest detail,but above all she wants him to always know what he is spending and what for.
His price could therefore seem higher, less convenient, especially at the beginning, when you have not yet been able to perceive his real value, but only by knowing him you will learn to re-evaluate his politics.
The choice is yours alone. The market is large and there is a proposal for every type of request.
I made my choice and I invite you to come and discover it more closely!